Contradictory Attitudes of Consumers to Bundling

Idea posted: March 2018

Institutions: University of Chicago Booth School of Business   

Authors:

Bundling products and services together impacts the perceived value of the individual items in that bundle in surprising ways. Recent research from professor Ayelet Fishbach of the University of Chicago’s…

  READ MORE   PIN TO MY IDEAS Idea #690

What Influences Our Choices? What Others Prefer or What They Actually Consume

Idea posted: October 2015

Institutions: University of Florida Warrington College of Business Administration    University of Chicago Booth School of Business   

Authors:

Through a series of experiments, two researchers from the University of Chicago (PhD candidate Yanping Tu, now at the University of Florida, and professor Ayelet Fishbach) revealed that the old…

  READ MORE   PIN TO MY IDEAS Idea #556

Can Employees Be Motivated by More than Money and Benefits?

Idea posted: June 2014

Institutions: Kellogg School of Management    University of Chicago Booth School of Business   

Authors:

Motivation can be divided into two dimensions: outcome-focused and process-focused. With outcome-focused motivation, people are driven by the desire of an achievement. They want to finish the task so that…

  READ MORE   PIN TO MY IDEAS Idea #401